Superstar Avatar: The Perils & Profits of Name, Image, and Likeness

We’re discussing likeness licensing and how the star power of celebrities and athletes has become a vital economic force in game development. 

PDF) NCAA Student-Athletes' Rights of Publicity, EA Sports, and

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Superstar Avatar: The Perils & Profits of Name, Image, and Likeness

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Digital and Social Media Sports

Chicago Reader print issue of June 10, 2021 (Vol. 50, No. 19) by

Superstar Avatar: The Perils & Profits of Name, Image, and Likeness