Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

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Inside Gucci and Roblox's new virtual world

Inside Gucci and Roblox's new virtual world

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Inside Gucci and Roblox's new virtual world