Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

Ad spending shows Dems hinging midterm hopes on abortion

Political Climate

Targeted Programmatic Advertising for the 2022 Midterm Campaigns — Viant

The religious right's campaign against hormonal birth control

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

To win, Republicans must embrace the new election rules

How the abortion ruling transformed midterm political advertising

This Ad's for You (Not Your Neighbor) - The New York Times

How a surge in targeted political ads during the midterms impacted battleground states