K-pop girl group marketing becomes premium and pricey

On Nov. 28, 1997, three young girls climbed on stage during the SBS variety show “Recharge 100% Show” (1996-98, translated). Wearing matching white oversized pants and singing “I’m Your Girl” (1997), S.E.S. sprung up as both SM Entertainment

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K-pop stocks up as agency behind BTS to become rival's top shareholder

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Which 4th generation K-pop idols have the most brand deals? - Quora

The Who, What, Why, & How of Digital Marketing