Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca-Cola's sponsorship of London landmark The London Eye kicked off this month, resulting in Europe's tallest Ferris wheel being bathed in red light. Marketing took to the South Bank to ask the public the significance of the red-illumination.

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London Eye sees red as Coca Cola sponsorship deal begins

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London Eye View - Millennium Wheel Over Thames River