Nielsen measures the social conversation around TV

The Twitter / Nielsen TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter.

TV audience measurement parameters

Nielsen Will Now Measure TV Viewership on a Local Level

Nielsen: Suits Ushers In Streaming Boom, Linear Falls To Record Lows – Deadline

Measuring Local Everywhere: Nielsen Adds TV to Local Audience Measurement

Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media

How Americans Get TV News at Home

Networks can now track social media chatter with Nielsen's Twitter TV ratings – GeekWire

Nielsen Study Shows TV Doesn't Reflect The Diversity Of America : NPR

Nielsen: Streaming Accounted for More Than One-Third of TV Viewing in June, according to The Gauge